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A Different Approach To Longevity
The Perfectly Imperfect Healthsplan Story
Most wellness programs demand perfection. Perfect diet. Perfect workout routine. Perfect discipline. That's not real life!
The Perfectly Imperfect Healthsplan is science based on a simple idea:
You don't have to be perfect to live a longer, healthier life.
Research shows that many of the biggest drivers of healthy aging come from a few simple lifestyle habits: better nutrition; smart supplementation; regular movement; strong social connections and good sleep.
You don"t need 100% compliance. 70-80% is enough to make a meaningful difference.
Design your own Perfectly Imperfect Healthsplan based upon your likes and dislikes. Enjoy your life. Even the occasional lazy bum day and banana split!
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Meet Our Founder
Roger Clayton is NOT a physician—and that may be exactly why his perspective is so powerful. For more than 40 years as a Health Law trial attorney, Roger operated where medicine, science, and truth collide. He represented hospitals, physicians, and nurses in high-stakes, catastrophic injury cases, trying over 100 jury trials where the outcome depended on one thing: understanding the medical science completely and accurately. Roger’s job was not to accept medical opinions at face value—it was to rigorously analyze them, challenge them, and test them against the evidence.
To do that, he spent decades dissecting medical studies, scrutinizing clinical data, and preparing and cross-examining some of the most respected physicians in the world—including the very experts who authored leading medical textbooks and peer-reviewed journal articles. In the courtroom, there was no room for vague understanding. He had to know the science as well as—or better than—the experts themselves. That experience gave Roger something rare: the ability to separate proven science from hype, to recognize what truly impacts human health, and to see where medicine is heading before it becomes common knowledge.
The Perfectly Imperfect Healthsplan was born from that unique vantage point. Roger saw firsthand how and why the Diseases of Aging develop—and more importantly, the growing body of evidence showing how they can be delayed, reduced, or avoided altogether. Initially, he designed the program ONLY FOR HIMSELF. It was so successful for him that he decided to share the program and created this brand to translate complex longevity science into clear, practical, and realistic actions that anyone can follow—without perfection, guilt, or unrealistic expectations.
Roger’s mission is simple: to help you use the best available science to increase your active healthspan—so you can live longer, stronger, and on your own terms. -
Founding Story
When Roger Clayton retired after more than four decades as a Health Law trial attorney, he faced a simple but profound question: What would the rest of his life look like? Not just how long he would live—but how well. Roger had spent his entire career analyzing complex medical evidence, dissecting clinical studies, and challenging the conclusions of world-class experts. Retirement gave him something he had never fully had before: time to turn that same rigorous analysis toward his own future.
What he discovered was both alarming and inspiring. For centuries, medicine has largely accepted that the Diseases of Aging—high blood pressure, high cholesterol, diabetes, arthritis, cancer, dementia, and others—are inevitable. Modern medicine has become extraordinarily good at treating these conditions once they appear. But treatment often comes at a cost: spending the last 10, 20 or 30 years of your life navigating a maze of specialists, multiple prescriptions which often conflict and lead to even more visits, side effects, and limitations. Roger saw it happening all around him. Friends and colleagues who once lived vibrant, independent lives were now trapped in what he calls “specialist hell”—their schedules dictated not by choice, but by appointments, medications, tests, and managing decline. All they could talk about was their last, or next, physician visit.
But the science was changing. Around the early 2000s, researchers identified the 12 Pathways of Aging—the underlying cellular mechanisms that explain how and why our bodies age. For the first time, aging itself became something science could study, influence, and potentially slow. Since then, thousands of studies have shown that nutrition, targeted supplementation, movement, sleep, and lifestyle choices can directly influence how our cells function and age. Roger immersed himself in this research, applying the same discipline he had used for decades in the courtroom—analyzing the evidence, challenging assumptions, and focusing only on what was credible, practical, and effective.
He didn’t create a program for others. He created it for himself.
Roger became his own ongoing case study. He implemented small, science-based changes consistently—but realistically, without extremes or perfection. Over time, the results were undeniable. Laboratory markers that had once been abnormal improved steadily into the optimal range. At his annual physical, his physician reviewed his results and said something simple but powerful: “These are the labs everyone wishes for.”
That was the moment everything became clear.
Roger realized that most people weren’t lacking motivation—they were lacking clarity. They didn’t have the time, training, or inclination to analyze thousands of scientific studies to determine what actually works. They were doing what medicine had always taught them to do: wait for problems to appear, then treat them. Roger chose a different path. He created the Perfectly Imperfect Healthsplan to translate the most credible longevity science into clear, practical, and achievable actions—while being imperfect, with no shame, or unrealistic expectations.
Because this isn’t about living forever. It’s about living fully. Active healthspan is much more important than lifespan. Interestly, increasing your active healthspan will probably also increase your lifespan--without even trying!
It’s about protecting your independence. Your energy. Your ability to do what you want, when you want—for as long as possible.
The Perfectly Imperfect Healthsplan exists because Roger believed there had to be a better way. Then he proved it to himself.Always consult your physician before starting, while using, or discontinuing any of our products or suggestions. Only you and your physician know your current condition and medications.
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Our Approach to Wellness
We're different! We don't even try to be perfect. Hence, the name Perfectly imperfect Healthsplan. Just enjoy life and be the best you can be under the circumstances. No stress, no shaming. You develop your own Perfectly Imperfect Healthsplan based upon your likes and dislikes. You don't need 100% compliance, 70-80% is fine and you'll probably still see the results you want. Forget longevity. Active healthspan is the real prize!
The Perfectly Imperfect Healthsplan focuses on nutrition/supplements, movement, social agility and sleep. Science has proven that these are the best ways to reverse, slow or lessen the effects of aging on our cells. Those cells directly impact our aging process and the Diseases of Aging. Aging is no longer a mystery. It’s a process. And once you understand the process, you can influence it. Whether it be your skin, organs or mind--aging cells are to blame. Your cells will age. That part is unavoidable. How they age is not. Aging cells are less effective at fighting the Diseases of Aging. The way you eat, move, sleep, and support your body directly affects how your cells function, repair, and renew. This means your future health is not just luck. It’s manageable.
Roger is NOT some nerdy scientist. In developing the Perfectly Imperfect Healthsplan, he used a strong dose of common sense. Roger likes to have a banana split or processed foods once in a while. If you do, that's not the end of the world! Just eat healthy over the next day or so and you are fine. Roger also dislikes going to a gym to work out. You don't have to. You can work out at home or do an activity around the house that requires full body movement. Gardening, building a deck or patio, landscaping, playing pickleball or getting down on the floor with your grandchild--and bouncing right back up can be just as effective. That's why we call it movement, not exercise. In fact, if you look at the Blue Zones where people routinely live longer, more active lives, they never go to the gym!
Give yourself the freedom to Live Longer, Live Better, Be Happy and Enjoy Life.
Always consult your physician before starting, while using or upon cessation of any of our products or suggestions. Only you and your physician know your current condition and medications.
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How We Keep Our Prices Fair
We are a one-stop shop for a healthier, happier and longer life. Our products are premium quality. For their level of quality, our products are very reasonably priced. How do we do that?
Many companies quietly build the cost of returns into their prices. We prefer a different approach. Our products ship from specialized fulfillment partners, which allows us to keep pricing lower and reduce unnecessary waste. Because of this structure, most purchases are final sale (no refunds, returns or exchanges). But if something arrives damaged or incorrect, we will absolutely make it right.
Simple. Honest. Transparent.
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How Do I Start?
How do you start? We suggest you read our book, The Perfectly Imperfect Healthsplan. After that, you can use our Supplement Quiz to get personalized recommendations for supplements that may be helpful. You can then use our Facial Analyzer to get individualized suggestions for skincare products to make you look and feel younger. We offer a lot of products. You don't need them all. Start with a couple and then fine tune from there.
Start your Perfectly Imperfect Healthsplan today--before it's too late!
Always consult your physician before starting, while using or upon cessation of any of our products or suggestions. Only you and your physician know your current condition and medications.
Take Our Supplement Quiz

Ever wonder what supplements might work for you? Take our Supplement Quiz and find out! Get personalized suggestions!
All of our supplements are manufactured by FDA registered labs that adhere to Good Manufacturing Practices (GMP). We make no claims that our supplements are intended to diagnose, treat, cure or prevent any disease. None of the statements made about our supplements have been evaluated by the Food and Drug Administration.
Supplement Collection
We offer a variety of supplements to meet your needs. If you are new to supplements, you might think about a Multivitamin, D3, Omega 3, CoQ 10. Always consult your physician!
Aging Progression

We offer a lot of skincare products. You don't need them all. Find out exactly what YOU need with our AI Skin Analyzer! You'll receive recommendations JUST FOR YOU!
Wellness Videos for Everyday
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Unit price perGet FULL ACCESS to our Workout Videos. Each Workout contains 4-5 videos (17-32 minutes long), Success Guide and Daily Trackers. Each is designed for a 4 week period and can be repeated. Our Workouts use a variety of techniques so you will never get bored and focus on all parts of your body. New videos will be added monthly. Subscribe for $8/month.
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When we can't make things better or cheaper, we refer you to those who can. As an Amazon Affiliate, we earn a small fee from qualifying purchases, but your cost is the same as if you went to Amazon directly. We use any referral fees to help bring the Perfectly Imperfect lifestyle to the disadvantaged.
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