Founding Story

When Roger Clayton retired after more than four decades as a Health Law trial attorney, he faced a simple but profound question: What would the rest of his life look like? Not just how long he would live—but how well. Roger had spent his entire career analyzing complex medical evidence, dissecting clinical studies, and challenging the conclusions of world-class experts. Retirement gave him something he had never fully had before: time to turn that same rigorous analysis toward his own future.

What he discovered was both alarming and inspiring. For centuries, medicine has largely accepted that the Diseases of Aging—high blood pressure, high cholesterol, diabetes, arthritis, cancer, dementia, and others—are inevitable. Modern medicine has become extraordinarily good at treating these conditions once they appear. But treatment often comes at a cost: spending the last 10, 20 or 30 years of your life navigating a maze of specialists, multiple prescriptions which often conflict and lead to even more visits, side effects, and limitations. Roger saw it happening all around him. Friends and colleagues who once lived vibrant, independent lives were now trapped in what he calls “specialist hell”—their schedules dictated not by choice, but by appointments, medications, tests, and managing decline. All they could talk about was their last, or next, physician visit.

But the science was changing. Around the early 2000s, researchers identified the 12 Pathways of Aging—the underlying cellular mechanisms that explain how and why our bodies age. For the first time, aging itself became something science could study, influence, and potentially slow. Since then, thousands of studies have shown that nutrition, targeted supplementation, movement, sleep, and lifestyle choices can directly influence how our cells function and age. Roger immersed himself in this research, applying the same discipline he had used for decades in the courtroom—analyzing the evidence, challenging assumptions, and focusing only on what was credible, practical, and effective.

He didn’t create a program for others. He created it for himself.

Roger became his own ongoing case study. He implemented small, science-based changes consistently—but realistically, without extremes or perfection. Over time, the results were undeniable. Laboratory markers that had once been abnormal improved steadily into the optimal range. At his annual physical, his physician reviewed his results and said something simple but powerful: “These are the labs everyone wishes for.”

That was the moment everything became clear.

Roger realized that most people weren’t lacking motivation—they were lacking clarity. They didn’t have the time, training, or inclination to analyze thousands of scientific studies to determine what actually works. They were doing what medicine had always taught them to do: wait for problems to appear, then treat them. Roger chose a different path. He created the Perfectly Imperfect Healthsplan to translate the most credible longevity science into clear, practical, and achievable actions—while being imperfect, with no shame, or unrealistic expectations.

Because this isn’t about living forever. It’s about living fully. Active healthspan is much more important than lifespan. Interestly, increasing your active healthspan will probably also increase your lifespan--without even trying!

It’s about protecting your independence. Your energy. Your ability to do what you want, when you want—for as long as possible.

The Perfectly Imperfect Healthsplan exists because Roger believed there had to be a better way. Then he proved it to himself.

Always consult your physician before starting, while using, or discontinuing any of our products or suggestions. Only you and your physician know your current condition and medications.